GettoKnowUs
Seventy years ago, the Lyders family set out to build more than a business. They aimed to create opportunities, uplift communities, and shape a lasting legacy. What began as a single hardware store and later a quick service restaurant franchise grew through their entrepreneurial spirit and steady determination. Those early ventures became the foundation of Lyders Group, now among the largest family-owned franchise businesses in the world.
1954
Danish Import was founded by Lyders Senior
1985
Petersen Products was founded by Pete Lyders
1995
Pete purchases his first Taco Bell
1997
Pete expands to multiple locations of Taco Bell
2001
Pete expands Taco Bell locations out of state
2005
Purchase of Hawk Hollow Farm
2015
Danish Import and Petersen merge under new name Rockhard Tools
2020
Purchase of Hawk Hollow Aviation
2021
Purchase of South Fork Ranch
2022
Purchase of Eberbach Cabinets
2024
Purchase of Old West Aviation
2025
Opening first location of People & Pets Pharmacy and rebrand of Rockhard Tools
1954
Danish Import was founded by Lyders Senior
1985
Petersen Products was founded by Pete Lyders
1995
Pete purchases his first Taco Bell
1997
Pete expands to multiple locations of Taco Bell
2001
Pete expands Taco Bell locations out of state
2005
Purchase of Hawk Hollow Farm
2015
Danish Import and Petersen merge under new name Rockhard Tools
2020
Purchase of Hawk Hollow Aviation
2021
Purchase of South Fork Ranch
2022
Purchase of Eberbach Cabinets
2024
Purchase of Old West Aviation
2025
Opening first location of People & Pets Pharmacy and rebrand of Rockhard Tools
A Family Legacy Spanning
Generations
The Lyders family has been at the center of the organization’s growth from the beginning, shaping its values, vision, and commitment to people. Their leadership continues to guide the company’s culture, inspiring a focus on service, integrity, and long-term success.











